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Genie Beauty Press Launch for the Australian Market

[vc_row][vc_column][vc_column_text]What a blast! After our last TVSN event in Australia, we spent the next two days meeting with the Australian women’s press, beauty press, beauty bloggers and influencers. I don’t know about you but I can’t think of anything better than spending all day with beauty-minded experts getting to introduce Genie Beauty to them! I was in heaven!

Pictured above: Left to Right – Michelle Wong (@labmuffinbeauty), Renae Leith-Manos (@Bondibeauty), Yelena Fairfax (@bdaustralia)

The venue was absolutely gorgeous! We were at in a private room at the end of a pier on Sydney Harbor . . . two sides of the room were open (floor to ceiling) to the water and it was absolutely gorgeous! We had stations around the room with different product groupings and seated space for some snacks and private conversations. Our PR group (Little Bird PR) had decorated the room with the most fresh spring flowers. Everything looked just perfect and had a fun, relaxed vibe.

After spending my Genie career creating the category of Line Smoothers, we are launching on a new initiative and creating a new category . . . Instant Skincare. Of course, you know Genie Instant Line Smoother as the first instant smoothing, instant anti-aging product. But now . . . you are seeing us create Instant Skincare. I don’t believe you have to wait two months, two weeks or even two days to see beautiful skin. We give you the products to create younger, most beautiful skin INSTANTLY! Everyone was very excited about the concept and the new products!

 

Pictured above: Left to right- Lily Shen (@lilynotlouise) and Aimee Wice (@grittypretty, @amouraimee) , Thy Tran (@biscuitsnmakeup) and Julie Pham (@hauteflashes) , Laura Wilson (OK! Magazine), Emma Tara (@emmatara), Sian Maggs (@skincareblogger), Miguel Urbina Tan (Oyster magazine), Evangeline Sarney (@makeuptipsblog)

Here’s to INSTANT SKINCARE INSTANT BENEFITS!

 

P.S. I LOVED my hair!! Brought to you by the very talented, Graeme Cummings (@graemecumminghairandmakeup).

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Consumer Products Pioneer, Innovator, and Brand Developer, Lisa Claycomb has been leading a Skin Care Revolution for the past two decades. As the founder and President of Genie Beauty, Lisa has created a series of groundbreaking products that have invigorated and reshaped the industry.

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