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Consumer Products Pioneer, Innovator, and Brand Developer, Lisa Claycomb has been leading a Skin Care Revolution for the past two decades. As the founder and President of Genie Beauty, Lisa has created a series of groundbreaking products that have invigorated and reshaped the industry. To understand how Lisa became a skin care trailblazer, we need to take a look at how she was inspired.

After graduating from Southern Methodist University with a BA and a concentration in Fine Arts, Lisa embarked on a successful career in product development within the Professional Beauty Industry. One day, while having a casual chat with her fifty-something-year-old mom, Lisa’s life and career took a whole new direction. Her mom asked her to create a product that could smooth away her fine lines and wrinkles. “Oh, and by the way, I need it to work for a party tonight,” she added half-jokingly. And that’s how Genie’s Instant Line Smoother came to be. Lisa went to work to develop a product that created an entirely new category in skin care—Instant Smoothers.   The initial appearance of this new product on QVC was a tremendous hit, selling out completely in just two minutes! That was just the beginning. Over the years, Genie Instant Line Smoother has gone on to sell over FIVE Million bottles across four continents and has turned into a 400 million dollar brand.

Now that Lisa has reached the age her mom was when they had their momentous conversation, she has begun to see a tremendous need in the marketplace for a new approach to skin care. “With busy careers, active families, aging parents, and outside interests, women today expect more from their beauty products. Time-consuming skin care regimens don’t fit with busy lives” according to Lisa.  So, with all this in mind, Lisa has again created a New Category of Skincare—Instant Skincare.  This new category begins with an entire line of instant benefit- driven products using the most advanced technology, techniques and ingredients and ends with the long-term benefits of repairing and transforming your skin.  No more waiting months, weeks or even days to see results—just minutes.  Genie Beauty is Instant Skincare, Instant Benefits!  

Welcome to Genie Beauty!

I believe all women are beautiful.

I believe the joy of laughter is more important than the fear of wrinkles.

I believe aging can be a fantastic voyage rather than a dreaded journey.

I believe in creating products that make you look and feel younger instantly.

I believe in giving you results, not promises.

I believe you will love Genie Beauty Products as much as I did creating them!

Warmest regards,

President, Genie Beauty Products